Suppose you’ve been working on landing a high-value B2B client for months, writing a proposal that you believe is tailored to their needs. It explains your solution based on the technological features, comes with compelling references, and responds to their challenges. Yet, when the client responds with a simple “thanks, we’ll be in touch,” you’re left wondering:...

Generative AI technology like ChatGPT has brought the world one step closer to the futuristic society envisioned by forward-thinking science fiction writers. But will this future be a utopian or dystopian one? Time will tell. In the meantime, businesses must understand and leverage AI’s burgeoning influence over the zeitgeist to build favorable public sentiment about their brand’s...