Access to real-time data and insights has become critical to decision-making processes and for delivering customised user experiences. Industry newcomers typically go to market as ‘real-time’ natives, while more established organisations are mostly at some point on the journey toward full and immediate data capability. Adding extra horsepower to this evolution is the growth of...

Fraud is already a complex challenge, but merchants face an additional hurdle: first-party fraud perpetrated by their own customers. Unlike second- or third-party fraud, first-party fraud occurs when consumers use their legitimate payment credentials to commit dishonest acts for personal gain. This creates a significant challenge for acquiring banks and payment service providers (PSPs) in...

In an era where data is heralded as the new oil, there’s an inconvenient truth that many organizations are just beginning to confront: it is therefore important to realize that not all data is equal. With the increasing digitalization of the economy and an imperative to increasingly rely on data in products and services, the focus has been traditionally on the sheer amount of data that...

Large Language Models (LLMs) are transforming the business landscape, particularly in sales. These advanced AI tools harness data to deliver valuable insights, revolutionizing how sales teams interact with customers, generate leads, and develop innovative sales strategies. This article explores how LLMs enhance efficiency, personalization, and strategic depth in sales operations. "LLMs are just...