Marketing organizations are increasingly adopting artificial intelligence to help analyze data, uncover insights, and deliver efficiency gains, all in the pursuit of optimizing their campaigns. The era of AI augmentation to assist marketing professionals will continue to gain momentum for at least the next decade. As AI becomes more pervasive, this shift will inevitably reshape the makeup and...

Digital twin (DT) is a rapidly growing concept that has gained traction as it can improve product designs, optimize performance at an industrial level, and create proactive maintenance services. This upgrading technology has started taking shape on an entirely new and different scale as it has become the pillar for futuristic smart cities. In the scenario of smart cities, digital twins work as...