In recent years, competition among travel service providers has intensified due to the global resurgence of the tourism sector. Launching generic vacation promotions is no longer sufficient to attract today’s discerning travelers. The differentiating factor lies in harnessing smart data to deliver tailored holiday offers based on individual preferences. This article explores how tourism...

In today’s data-driven world, data isn’t just the new oil—it’s also the refinery, the engine, and the fuel propelling businesses forward. Yet, in an era awash with big data, Chief Data Officers (CDOs) face a critical question: Are they sitting on a gold mine or drowning in an ocean of numbers? The answer lies in smart data—refined, actionable insights that drive...