While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the sun. From the long-anticipated shift from third-party cookies to first-party data to the harnessing of AI and the evolution of eCommerce, here are five key tech trends set to shape how brands connect with customers. The race for first-party...

Hello Dor, we’re delighted to have you for this interview! Could you kindly provide an overview of your professional journey leading up to your current role as Chief Technology Officer at Connatix? Hello, thank you for having me! My journey in the tech world began at Microsoft as a software engineer, where I gained a solid foundation in software development. Driven by an interest in the...

We're excited about the idea and thought it's best to keep it a secret at the initial launch of the box. We felt that the box represented great value even without saying that the split microtransactions and that trying to communicate it might confuse the statement. We were happy to leave it as a nice surprise for players who would find that there was additional value beyond that which they...

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The intersection of artificial intelligence (AI) and digital advertising to create truly engaging experiences across global audiences and cultures is reaching an inflection point. Companies everywhere are leveraging powerful trends in AI, machine learning and apps for performance marketing. Today’s AI and machine learning technologies are allowing apps to understand speech, images, and...

The Potentials of ChatGPT for Digital Marketing In the fast paced world of digital marketing, innovation is the name of the game. Enter ChatGPT, an AI language model designed to understand and generate human-like text. With its impressive capabilities, ChatGPT is transforming the landscape of digital marketing in remarkable ways. Here's how it’s making...