We are living in an era of change, where industries are changing their traditional way of managing and streamlining organizational goals. SMEs and SMBs are gradually gaining market share and developing well-known brands, eliminating the term monopoly, as any business with an appropriate data strategy can create its own space in this competitive landscape. To stay competitive, businesses are...

We believe that the journey of developing software is as tough as quality assurance (QA) engineers want to release high-quality software products that meet customer expectations and run smoothly when implemented into their systems. Thus, in such cases, quality assurance (QA) and software testing are a must, as they play a crucial role in developing good software. Manual testing has limitations...

Are you overloaded with chores that are trivial and take a huge amount of time in the functioning of your business? Well, this is where hyperautomation comes into play and allows handling such extended and complicated business rules. This only translates to the next level of automation, or, in other words, a set of technologies undergoing revolution to revolutionize aspects of efficient...

Marketing communication has evolved dramatically over the past decade. As customer expectations rise, they now demand highly personalized, on-demand solutions at an organizational level. This is where artificial intelligence (AI), particularly conversational AI, comes into play. But is AI fully leveraging its potential to transform business-customer relationships? Let’s explore how...

Artificial Intelligence (AI) has evolved from a mere buzzword to the driving force behind a transformative wave of digital innovation. As we approach 2025, AI's integration into business strategies is reshaping industries and paving the way for groundbreaking advancements. From machine learning to natural language processing (NLP), digital transformation is experiencing a seismic shift....

The 2024 Atlantic hurricane season is shaping up to be one of the most intense on record, posing significant risks to the oil and gas industry. Infrastructure damage, supply chain disruptions, and economic challenges are among the critical threats, especially for offshore and remote operations. The Gulf Coast, a region that accounts for 45% of U.S. oil refining capacity, over half of natural...

AI is poised to be one of the most transformative economic forces of our time. A recent PWC report estimates that AI will boost global GDP by 14% by 2030. Despite its vast potential, the road to AI adoption is fraught with challenges. Deloitte’s research shows that while 79% of executives expect generative AI to bring significant organizational transformation within three years, only 25%...

The Potentials of ChatGPT for Digital Marketing In the fast paced world of digital marketing, innovation is the name of the game. Enter ChatGPT, an AI language model designed to understand and generate human-like text. With its impressive capabilities, ChatGPT is transforming the landscape of digital marketing in remarkable ways. Here's how it’s making...

In today’s competitive world, the various sectors are at a crossroads. Companies following traditional approaches are struggling to keep pace with the fast pace of digital transformation. So, the pace of the ongoing digital transformation demands a shift in paradigm with the help of intelligent applications (I-apps), which imbue the power of artificial intelligence (AI) and machine...