Paige, kindly let our readers know how Seismic perceives the role of AI in evolving customer experiences and go-to-market (GTM) processes based on recent data. At Seismic, we believe enablement is a mission-critical function that turns strategy into reality, and generative AI is creating an industry-defining moment for GTM and enablement teams. It is changing everything about the sales process,...

Bernard, kindly brief us about Generative AI and its impact on various industries such as retail, healthcare, finance, education, manufacturing, marketing, entertainment, sports, coding, and more? Generative AI (GenAI) is revolutionizing multiple sectors by enabling the creation of new, original content and insights. In retail, it’s personalizing shopping experiences; in healthcare,...

In today’s fast-paced business landscape, data is not just an asset; it’s a cornerstone of strategic decision-making. For B2B companies, leveraging data effectively can create significant competitive advantages, enabling them to understand their customers better, streamline operations, and drive innovation. This article explores the importance of a robust data strategy and how...

Knowledge graphs (KGs) are digital maps that capture the relationships between entities in the real world. This structured data provides a foundation for LLMs, powerful AI systems that can process and understand human language. In 2024, the marriage of these technologies is leading to a new generation of AI. By combining the context-awareness of LLMs with the structured knowledge of KGs, AI...

Marketing communication has evolved dramatically over the past decade. As customer expectations rise, they now demand highly personalized, on-demand solutions at an organizational level. This is where artificial intelligence (AI), particularly conversational AI, comes into play. But is AI fully leveraging its potential to transform business-customer relationships? Let’s explore how...

Web3 technology has transitioned from being a buzzword and speculative trend to a transformative force shaping the digital landscape. As we approach 2025, Web3 is set to redefine business models, offering unprecedented security and transparency through decentralized platforms. But what does this future hold, and how can businesses, especially in the B2B sector, harness the power of Web3 for...