Colin, could you elaborate on the concerns you’ve raised regarding AI’s impact on elections? Answer: When it comes to AI and its impact/role in elections, the challenge is misinformation, generated by deep fakes (e.g. someone’s image and voice being used to propagate false opinions and incorrect information), bot accounts on social media propagating incorrect and/or misleading...

Social media has transformed marketing. Platforms like Instagram with its 2 billion subscribers allow businesses to connect directly with customers and build their brands through compelling visual storytelling. However, the highly competitive and fast-paced nature of social media also presents challenges. This is where artificial intelligence (AI) comes in. AI technologies are revolutionizing...

There is growing concern over deepfakes, which are videos and audios that are highly realistic yet fake across various industries, but perhaps more pertinent in the B2B context. These synthetic media can mislead society and create negative impacts on reputation and financial aspects. However, it is evident that social media platforms have an essential role in addressing the fake problem and...

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Today, social media feeds are full of ads, sponsored posts, and videos from influencers promoting the latest finds. The amount of content in feeds is increasing, to more than what customers can consume, leaving organic posts to become invisible and inundated by sponsored content. The more content is published, the more organic reach falls naturally. Because of this, social platforms are...

In 2024, the cybersecurity realm has opened new doors to new vulnerabilities and attack techniques. As attacks become more sophisticated and dynamic, traditional defense mechanisms fail to provide protection. Therefore, to effectively combat these challenges, CISOs and IT leaders need to analyze the current situation and mitigate threats in real-time. As we look ahead to 2025, likely, the...

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Social media marketing refers to the process of promoting your company's presence on social media sites like Facebook, Twitter, and LinkedIn. It is the process of creating content that is both engaging and informative, after that, sharing the content with followers. In this way you will be able to connect with a larger audience and also attract new customers. Furthermore, marketing on social...

The Potentials of ChatGPT for Digital Marketing In the fast paced world of digital marketing, innovation is the name of the game. Enter ChatGPT, an AI language model designed to understand and generate human-like text. With its impressive capabilities, ChatGPT is transforming the landscape of digital marketing in remarkable ways. Here's how it’s making...