The holiday season brings a significant surge in demand for customer service, driven by the rise of online shopping. Businesses increasingly turn to artificial intelligence (AI) and automation to bridge the gap in support during these high-pressure periods. With AI-powered tools like chatbots and automated systems, companies can handle demand spikes effectively without compromising performance....

Chatbots, powered by artificial intelligence (AI), are fundamentally changing how businesses operate and enhancing productivity and efficiency. Chatbots are computer programs designed to simulate conversation with human users via text or voice. From simple FAQ bots to complex virtual agents, chatbots are automating business processes and transforming how companies interact with customers and...

Branding profoundly shapes customer experiences. While many global brands are easily identified by their logos, jingles, or color schemes, branding extends well beyond these visual elements. It should be woven into every interaction with customers — and no touchpoint is more essential than the contact center. As the frontline of customer engagement, contact centers significantly impact...

As the holiday season nears, businesses gear up to maximize operational efficiency, enhance customer interactions, and streamline processes. Artificial intelligence (AI) has become crucial in meeting these objectives, especially when customer activity reaches its peak. However, AI’s capabilities also bring essential questions: Will it serve as a valuable ally to simplify holiday...

Artificial Intelligence (AI) has been developing at a rapid pace and has been integrated into a growing number of applications across every industry. AI continues to widen its capabilities to assist in a variety of daily tasks but, as can be expected with any Internet-based technology, AI also has a dark side. As cyberattacks have grown in volume and complexity over the last few years due to...

Marketing communication has evolved dramatically over the past decade. As customer expectations rise, they now demand highly personalized, on-demand solutions at an organizational level. This is where artificial intelligence (AI), particularly conversational AI, comes into play. But is AI fully leveraging its potential to transform business-customer relationships? Let’s explore how...