In the current business landscape, artificial intelligence (AI) is revolutionizing the way companies conduct experiments across the organization. This transformative approach is not just about automating processes through robotics, but redefining the very essence of experimentation. AI’s capabilities in designing experiments, learning from outcomes, and moving beyond traditional A/B...

Cyber Monday is no longer just a day dedicated to traditional online sales. With the advent of the metaverse, a new era of virtual commerce has emerged, redefining how consumers shop. Virtual stores within the metaverse combine the best elements of e-commerce and retail technology to create an innovative and immersive shopping experience. Scheduled for December 2, 2024, this year’s Cyber...

With the holiday shopping season approaching, e-tailers are gearing up to take advantage of major shopping days like Black Friday, Cyber Monday, and similar events. Social media trends highlight that livestream shopping has become an effective tool for driving holiday purchases and engaging audiences. Through live video shopping, this trend brings excitement to buying products, discovering...